Why Your Sales Process is Costing You Customers (And How to Fix It)

You’re great at what you do. Your prints are sharp, your apparel is quality, and your customers say they love working with you.

But somehow… deals are slipping through the cracks. Inquiries go cold. Quotes don’t turn into orders. You’re stuck chasing people who seemed ready to buy.

Sound familiar?

If so, the problem isn’t your product, it might be your sales process…

Here’s what an inconsistent sales process looks like:

• Letting too much time pass between touchpoints

• Having no clear next step after a prospect isn’t giving you a 100% yes

• Following up with some leads but forgetting others

• Quoting in different ways

• Responding to inquiries slowly

A strong sales process isn’t just for big companies. It’s your blueprint for:

• Responding fast when someone raises their hand

• Guiding the conversation so you’re in control

• Following up consistently without being pushy

• Closing confidently when the time is right

How to Fix It

1. Map Your Current Process
Start by writing down every step your leads go through, from inquiry to order. Where are the gaps? Where are things slowing down or falling through?

2. Standardize Communication
Create templates for your quotes, emails, and follow-ups. This saves time and ensures every customer gets a professional, consistent experience.

3. Set Follow-Up Cadences
Don’t leave follow-up to memory. Use reminders or automation to follow up at specific intervals: day of quote, 2 days later, 1 week later, etc. Automate where you can!

4. Define Roles
If you have a team, make sure everyone knows who owns each step. Who sends the quote? Who follows up? Who confirms the order?

5. Use a CRM
Sales Ink CRM is built specifically for print shops to manage leads, track quotes, and follow up like a pro. No more guessing or digging through emails.

The Payoff

A broken sales process doesn’t just cost you time. It costs you customers, revenue, and reputation.

The good news? You don’t need to overhaul your entire business. Start by putting structure around what you’re already doing.

Ready to tighten up your process? Sales Ink can help you with your process, messaging, outbound and sales team. Let’s fix your sales process together and stop leaving money on the table.