The Phone Script That Actually Works

If your sales calls feel flat, the issue is likely your message. Here’s how to fix it:

1. Lead with Curiosity, Not a Check-In

   1. Don’t say: “Just following up to see if you looked at the quote.”

   2. Do say: “Hey [Name], this is [You] from [Shop]. I know the delivery date is fast approaching, and I wanted to be responsive and make sure that we get this done in time. What questions can I help you answer?”

   3. Why it works: You’re here to help, not chase. It sets a professional tone and signals value.
      

2. Ditch the Service List, ask About the Why

   1. Don’t lead with: “We do screen printing, embroidery, DTG…”

   2. Do ask: “What are these items for? What are you hoping to accomplish with this order?”

   3. Why it works: You make it about them, not your services. That builds relevance and trust.
      

3. Use Clear, Confident Language

   1. Don’t say: “We’ll try to get that done soon. 

   2. Do say: “We’ll send you a mockup within the hour. Once approved, and an invoice is paid, we can start producing!”

   3. Why it works: Uncertainty kills deals. Confidence closes them.
      

4. Create Real Urgency (Without Pressure)

   1. Don’t threaten: “I need an answer today or the price might change.”

   2. Do explain: “If artwork’s approved today, we’ll still hit your event date. Otherwise, we risk missing it.”

   3. Why it works: You’re being helpful, not pushy and that motivates decisions.
      

5. End With Next Steps, Not Open Loops 

   1. Don’t ask: “OK, can you let me know when you decide?”

   2. Do close with: “I want to make sure that we get direction on moving forward or not. Could we schedule a call this Friday to either get a plan to move forward or if it's not a fit, that's okay as well.”

   3. Why it works: Clear path, low friction. Momentum stays with you.

Final Thought: Match your tone to their intent. Pushy equals desperate. Passive equals forgettable. Calm and confident equals a trusted partner. You’re not selling t-shirts. You’re helping them look sharp, hit deadlines, and make life easier. Own that.

Need help making your shop’s message stick? Sales Ink trains decorated apparel shops to turn calls into closed deals, faster.