The Current Customer Outreach Hack That Drives More Business

If you’re looking for your next sale, you don’t always have to chase new leads.

In fact, one of the most overlooked opportunities for print shops is sitting right in front of you: your current and past customers.

They already know you. They’ve bought from you. They (hopefully) had a great experience.

But are you regularly staying in touch? If not, you’re leaving easy sales on the table.

Here’s a simple but powerful outreach strategy that can help you drive more revenue, fast.

The Outreach Hack: Send a Personal, Non-Pitchy Check-In

This isn’t a newsletter. It’s not a blast. It’s a short, one-to-one message to a customer who’s already ordered from you in the past 6–12 months.

It sounds something like this:

"Hey [Name], I was thinking about your [team/event/store] and wanted to check in. Any upcoming events or reorders you might need help with? Would love to support you again."

Why it works:

• It’s personal, not automated.

• It opens the door for repeat orders or new projects.

• It reinforces that you care about their business and aren’t just showing up when you want a sale.

How to Do It at Scale (Without Losing the Personal Touch)

1. Make a list of your top 25–50 customers from the last year.

2. Add a column for last order date, type of order, and contact method.

3. Block time each day to send 5–10 short messages via email, phone, or DM.

4. Track responses in a simple spreadsheet or your CRM

Bonus: Use past orders as a conversation starter.

“Last year’s hoodie run for your fall event turned out awesome, are you planning something again this season?”

Pro Tip: Follow Up With Value

If they don’t respond right away, that’s normal. One week later, follow up with a helpful piece of content or a quick product suggestion:

“Just wanted to share a couple of trending items we’re printing for schools and events right now, thought of you!”

You’re not pushing. You’re staying top of mind.

Results You Can Expect

Shops using this strategy have seen:

• Reorders they didn’t expect

• Referrals to other departments or contacts

• Opportunities for larger bulk orders or new product types

It’s low-cost, high-return outreach that strengthens your customer relationships and brings in revenue without running ads or launching big campaigns.

Conclusion

Your best leads are often the ones you’ve already sold to. Don’t wait for them to come back, go back to them.

A quick, thoughtful check-in can go a long way in driving repeat business, sparking new conversations, and showing customers you value the relationship.

Want to build a system to do this at scale? The Sales Ink CRM makes it easy to track past orders, send outreach, and follow up like a pro.

Start with 5 messages today, and watch what happens.