Make December Count

December is hectic, but it's also a golden opportunity. If you play it right, you can turn the year-end chaos into long-term growth.

Here’s how to win the month and build momentum for Q1:

1. Prioritize High-Impact Orders

Don’t say yes to everyone, say yes to the right ones.

Focus on:

• High-margin jobs

• Repeat customers

• Event-driven deadlines

Some shops that I have worked with have built priority matrices to better align to the jobs that they should focus on similar to this:

2. Follow Up Fast, and Again

December buyers aren’t browsing. They need help now.

Most shops lose deals on price, but also on speed.

Pro tip:

• Get on the call with them and review the quote live

• Set a follow-up meeting to review their decision

• Put invites in the calendar!

• It's okay to call, email, text multiple times if there is an outstanding quote with an order-in-hand and the date is approaching

3. Reactivate Past Clients

You don’t need a pitch, December is the pitch.

Copy/paste this:

“Hey! Production’s filling up. Want me to hold a spot for you?”

Urgency is real. Customers will re-engage if you ask the right way.

4. Turn This Month’s Orders Into January's Leads

Every December order gives you data:

• Who’s buying

• What they want

• Which industries are active

Use this insight to build your January outreach list. Treat December like research, not just survival.

5. Kick Off 2026 With a Plan

Momentum isn’t automatic, it’s built.

Do this before the year ends:

• Set January follow-up reminders

• Build a “New Year, New Merch” campaign

• Prep outreach to your top December clients

• Lead with your busiest industries

Final Word:

December shouldn’t just be big, it should set the tone for your entire next year.

Be intentional. Act fast. Use what you learn now to dominate Q1.

Need help building your plan? Sales Ink is here to help.