Crafting a Sales Pitch

Let’s face it—selling isn’t always easy. But a killer sales pitch? That’s a game-changer. At Sales Ink, we’ve worked with over 150 shops to help them level up their sales strategies. Here are our top tips for crafting pitches that actually convert.

1. Focus on Them, Not You

Your pitch shouldn’t sound like a resume. They don’t care how many sq ft you occupy or how many auto’s you have. Instead, speak directly to your prospect’s pain points. Show them you understand their challenges and explain how you help solve problems of others in their market.

Pro Tip: Start with a question like, “How are you currently managing new hire welcome packets?” to spark a conversation and get them thinking

2. Keep It Short

Nobody has time for a 10-minute pitch filled with fluff. Instead, distill your message into a few key points of value. Think of it like a 90-second TikTok: engaging, easy to understand, and straight to the point.

Pro Tip: Practice your pitch with someone who knows nothing about your business. If they "get it," you're good to go. 

3. Use Real Results, Not Empty Promises

“Save time!” or “Boost revenue!” sounds great, but it’s vague. Instead, back up your claims with proof. Share actual results, like how one of your clients lessened merch ordering time by 20% with your help. Numbers tell the story.

Pro Tip: If you don’t have big stats yet, use customer testimonials to show the impact of your work.

4. Tailor It Every Time

One-size-fits-all sales pitches rarely work. Take a few minutes to research your prospect. Look up their business online or on LinkedIn and tweak your pitch to show you’re not just hitting “copy-paste.”

Pro Tip: Mention something specific about their company in your pitch, like a recent project or milestone, to instantly build rapport.

5. End with an Easy Next Step

Don’t let a strong pitch fall flat because you didn’t ask for the next step. Whether it’s booking a proposal review call, or simply getting a follow-up in the calendar, make a clear call-to-action. 

Ready to Sell Smarter?

At Sales Ink, we specialize in helping apparel and promo shops create stronger pitches, and close more deals. If you’re ready to take your sales to the next level, let’s talk!